ABM AND OMNICHANNEL LEAD GENERATION FOR A SUSTAINABILITY PLATFORM

BriloQ Pods helped a sustainability SaaS company increase engagement and generate enterprise opportunities

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Enterprise opportunities generated
56
Enterprise opportunities generated
Category
Account-Based Marketing
Industry
Environmental SaaS
Headquarters
Singapore
Company Size
201-500 employees

The Challenge

The client needed to improve outbound efficiency while targeting enterprise accounts across different regions.
Their existing outreach lacked personalization, and many prospects were disengaged due to generic messaging and long buying cycles.
The company needed a scalable system that could nurture high-value accounts while creating more sales-ready conversations.

BriloQ Pods Solution

BriloQ Pods built an omnichannel outbound framework combining:

  • Account-based targeting
  • Personalized cold email campaigns
  • LinkedIn outreach
  • Multi-stage nurture sequences
  • ICP segmentation
  • Deliverability optimization

Messaging was tailored around sustainability reporting, emissions tracking, compliance requirements, and operational efficiency to better align with enterprise buyer priorities.

The Outcome

Within 6 months, the client established a more predictable enterprise pipeline and significantly improved engagement across target accounts.
The new outbound system helped create consistent conversations with decision-makers while supporting long-term market expansion.

Client Feedback

“BriloQ Pods helped us create a much more strategic outbound process. The messaging felt highly targeted, and the quality of conversations improved significantly.” Inspired by the structure and positioning approach of the Belkins sustainability case study.
Reading duration
25m
Published
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