> How it works

How it works

Business consultants guide companies on overcoming challenges and seizing opportunities to drive growth and efficiency.
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Trusted by 2,000+ B2B Brands

A different kind of B2B appointment setting

Not Just Another
Lead Gen Company

Traditional outbound lead generation is broken. Outdated outreach tactics, like telemarketing and mass blast emails, can siphon away your marketing budgets, leaving your sales pipeline high and dry. We’ve reinvented outbound to evolve with the changes in B2B purchasing behaviors. By implementing these modern lead generation strategies, we can help your company develop a more productive pipeline.

3x Your Conversion Rate 01

Schedule Lunch and Learn Meetings

Curating targeted lead lists is so much more than matching prospects to the demographic and firmographic data of your ideal client profiles (ICPs). With the help of our intelligent lead gen tools, we build lists based on buyer intent data, which means we aren’t just targeting your ideal clients; we’re engaging prospects interested in solutions like yours.

  • Better fit
  • Stronger intent
  • Cleaner pipeline
4x Your Conversion Rate 02

Target Competitors’ Customers through ABM

Highlight your competitive advantage and carve out your share of the market. Through extensive research, we identify and connect with the concerned customers of your competitors so they can discover how your company can provide better results.

2x Your Conversion Rate 03

Engage Prospects Based on Buyer Intent

Searching for buyer-ready prospects slows down your sales cycle and limits revenue growth. We identify leads looking for your solution by investing in intent data so you can quickly engage with prospects already moving through the buyer’s journey.

Lead Qualification: 04

Lead Qualification:

We believe that lead qualification starts before outreach begins. By investing in some of the most advanced technology on the market, we’re able to validate lead data prior to engaging your prospects. Once a hand is raised, our onshore sales executives further qualify leads based on your criteria before booking an appointment for your team.

Sales Funnel Optimization: 05

Sales Funnel Optimization:

To cost-effectively scale your company, you need meaningful and measurable lead generation results. We help keep your growth on track by continually looking for ways to optimize your sales funnel. By analyzing key conversion metrics, we identify opportunities for improvement and implement data-driven changes to your strategy.

Schedule Lunch and Learn Meetings
Target Competitors’ Customers through ABM
Engage Prospects Based on Buyer Intent
Lead Qualification:
Sales Funnel Optimization:

Dedicated Engineering Teams:

Build Your Tech Capacity Without the Overhead

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Get a full engineering team working for you

from day one — without hiring overhead, HR, or infrastructure costs.

We deliver dedicated pods that align with your sprint cycles, communication style, and product roadmap from week one.

Rapid Team Assembly

We source and onboard pre-vetted engineers in your timezone, stack, and domain. No long procurement cycles — your pod is ready to ship within two weeks.

Full Ownership & Delivery

Your dedicated pod owns outcomes end-to-end: architecture, sprints, code reviews, and releases. You stay focused on strategy while we deliver.

Full-Cycle Delivery Pipeline
1
Discovery & Scoping
2
Team Matching
3
Onboarding Sprint
4
Agile Execution
5
Delivery & Scale
Shipped Product
Scaled Engineering Org

Staff Augmentation Services:

Scale Your Engineering Team On-Demand

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Hire skilled engineers in as little as 72 hours

wherever you need them, integrated directly into your existing workflows and tools.

We screen, vet, and match engineers to your stack — so your team grows without slowing down.

Vetted Talent, Fast

Every engineer passes technical screening, culture fit, and English communication checks before you ever run an interview. No guesswork, no waste.

Plug-In & Scale

Our augmented engineers join your standups, tools, and Slack within 48 hours. No ramp-up tax — they contribute from day one.

Augmentation Workflow
1
Requirement Brief
2
Talent Shortlist
3
Interview & Select
4
Onboarding
5
Contribute & Grow
Cost-Reduced Team
Faster Time-to-Market

Are these services right for my company?

Do you have a growing company focused on technology-based products or services?

We’re talking about anything from early startups to established enterprises. Do you want to open more opportunities to sell your solution to other businesses? Let’s be honest; who doesn’t?

If you answered “yes” to both of these questions, then we should talk.

As one of the top appointment setting companies in North America, Martal Group has a proven track record of generating B2B leads that convert. Set up a chat today to discuss how B2B appointment setting can help you meet your sales goals and scale your company the right way.

Schedule a Free Consultation

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